Launched in the UAE in 2004, Max (www.maxfashion.com) is the largest and most trusted value fashion brand in the Middle East, North Africa, South East Asia & India. With more than 400 stores across 19 countries. Catering to the mid-market segment, Max retails its own private label clothing for women, men and children along with footwear, home and accessories. Max derives its success through its value pricing, clarity in merchandise presentation, market positioning and aggressive market penetration. Max is part of the Landmark Group, one of the largest retail conglomerates in the region (www.landmarkgroup.com).